Understanding Google Ad Grant Account Deactivations: What You Need to Know
If you’ve recently faced a Google Ad Grant account deactivation, you’re not alone. Over the past month, many account holders have experienced sudden deactivations, leading to frustration and confusion. In this blog, we’ll discuss why this might be happening, what steps you can take, and some best practices to ensure your account remains active.
Why Google Ad Grant Accounts Are Being Deactivated
Google regularly monitors Ad Grant accounts to ensure they comply with their policies. However, the recent surge in account deactivations suggests that something more than routine checks is at play. Often, these deactivations are triggered by automated algorithmic scans that flag accounts for potential policy violations. These scans can be overly broad and sometimes lead to false positives, where accounts are deactivated despite complying with all rules.
What to Do If Your Account Gets Deactivated
If you find out your account has been deactivated, you will likely notice either an email notification or a red banner across the top of your Ad Grant account. Here’s what you should do next:
- Submit a Reactivation Request: Click the option to appeal the deactivation or submit a reactivation request. There’s usually a checkbox that allows Google to make changes to your account to comply with their policies automatically. It’s highly recommended to check this box, as it can speed up the reactivation process.
- Unpause Keywords: After Google reactivates your account, they may pause a significant number of keywords. It’s crucial to go back into your account and manually unpause the keywords that are relevant to your campaigns.
- Use the Reactivation Form: If the appeal option isn’t available, there’s a specific reactivation form that you can fill out. This form is accessible through Google and can be used to request reactivation.
Common Reasons for Deactivation
One of the primary reasons accounts are deactivated is due to what Google describes as “mission-based campaign policy violations.” This often relates to the use of overly generic or broad keywords, which Google’s automated systems might flag as non-compliant.
For example, if your account was flagged for using broad keywords like “God’s word” or “church online,” it’s possible that these were automatically paused or flagged. However, during manual review, Google often finds that these keywords are indeed relevant and compliant, leading to the reactivation of the account.
Tips for Communicating with Google
When dealing with Google’s support, it’s beneficial to engage in a conversation via email or chat. Here are some tips:
- Request Clarity: If Google responds with a broad explanation, don’t hesitate to ask for more details. This may require going back and forth a few times, but it’s worth it to get a clear understanding of the issue.
- Engage with a Manager: Ask to speak with a manager if the responses you’re getting are unclear or unsatisfactory.
- Persist with Requests: If your request is taking longer than usual, consider submitting a second request to keep the process moving.
Final Thoughts
Dealing with account deactivations can be frustrating, but by following these steps and staying persistent, most issues can be resolved. Typically, accounts are reactivated within three to five days, although in some cases, it might take up to ten days.
If you need further assistance or have questions about your Google Ad Grant account, feel free to reach out to us. We’re here to help ensure your campaigns run smoothly and effectively.
https://support.google.com/grants/contact/Request_for_reactivation_cases_2
