In this blog, I’m going to try and convince you why your church should start creating meaningful content for your community by blogging!
Blogging may seem like a secondary effort compared to social media or video content, yet it remains one of the most effective ways to provide meaningful engagement online. A church blog can address the spiritual questions people are asking, provide encouragement, and offer insight to those who are exploring faith—sometimes for the very first time.
People Are Seeking Answers Online
Consider this: every month in the United States, approximately 33,000 people search the question “Is God real?” Another 9,900 people search for “Is Jesus real?” These are not trivial searches but rather sincere inquiries made by individuals seeking truth and clarity.

The reality is that people are turning to the internet to find answers to life’s most important questions. If churches are not actively creating content that speaks to these topics, those searching may find their answers from less reliable or even misleading sources. A church blog creates an opportunity to speak directly into these moments of searching and curiosity.
Blogs Provide a Safe Space for Exploration
For many people, stepping into a church can feel intimidating, especially if they are unfamiliar with Christian practices or beliefs. Searching for answers online, however, allows them to explore faith without the pressure of attending a service in person.
A well-crafted blog post can serve as an introduction to your church’s values and beliefs, creating a bridge between curiosity and deeper engagement. It allows individuals to engage with the Gospel in a way that feels accessible and personal. Over time, this engagement can lead to attendance, participation, and ultimately, transformation.
What Should Churches Blog About?
The good news is that your church already has the content necessary to begin blogging. Sermons, Bible studies, and even Q&A sessions can easily be repurposed into written posts that address common spiritual questions.
To begin, consider the following steps:
- Identify Common Questions – Reflect on the questions people in your community or congregation frequently ask.
- Leverage Existing Content – Review past sermons or teachings that provide insight into these topics.
- Simplify the Message – Break down complex theological concepts into approachable and easy-to-understand language.
- Offer Hope and Guidance – Ensure that each blog post leaves readers with practical steps, encouragement, or an invitation to learn more.
Here are a few topic ideas to help you get started:
- “How Can I Find Peace in Difficult Times?”
- “Why Does God Allow Suffering?”
- “Does Prayer Really Make a Difference?”
- “How Can I Strengthen My Faith?”
By addressing these topics, your church can position itself as a source of hope and wisdom for those seeking answers.
Blogging Builds Trust and Connection
Consistently publishing blog content not only answers important questions but also establishes a sense of trust between your church and the broader community. Readers gain insight into your church’s heart and mission, which can foster a sense of connection even before they attend in person.
Additionally, blog posts contribute to search engine optimization (SEO), increasing the likelihood that your church’s website will appear in search results when people inquire about spiritual topics. This is an ongoing opportunity for ministry, allowing your church’s influence to extend well beyond Sunday services.
Practical Next Steps for Starting a Church Blog
If your church is ready to explore the world of blogging, here are a few practical steps to get started:
- Start Small – Aim to publish one blog post per month, using sermons or devotional material as the foundation.
- Collaborate – Involve other staff members, ministry leaders, or even congregants in contributing to the blog.
- Focus on SEO – Use relevant keywords and phrases that align with the questions people are actively searching.
- Promote Posts – Share blog posts on social media, in newsletters, and during services to increase visibility.
As a final resource, check out our church keyword list that gives you blog recommendations based on what people are searching for!
