Boost Your VBS Attendance with These Landing Page Tips
In the digital age, a well-crafted landing page can make all the difference in attracting attendees to your Vacation Bible School (VBS). But how do you ensure your page stands out amidst the sea of online content? The answer lies in strategic keyword placement and SEO optimization.
Why Keywords Matter
Keywords play a crucial role in improving both ad performance and organic search engine optimization (SEO). Search engines rely on keywords found in headers and subheaders to understand the content of your page, thus serving more accurate results to searchers. By incorporating relevant keywords into your landing page, you can increase its visibility and reach.
Harness the Power of Free Keyword Tools
Thankfully, conducting keyword research doesn’t have to be a daunting task. There are several free tools available, such as Google Keyword Planner and the Keyword Surfer Chrome extension, which can help you identify high-performing keywords for your VBS landing page. Taking a few minutes to brainstorm and compare keywords can yield significant results for minimal effort.
Structuring Headers and Subheaders
Properly structuring headers and subheaders not only enhances readability for visitors but also signals to search engines the main topics of your page. For a guide on structuring headers and subheaders from an SEO perspective, check out this article. Remember, anything that supports SEO also supports ad performance, making it a win-win situation.
Tailoring Keywords to Your Audience
Below is a list of general ‘VBS’ and ‘kids activity’ keywords that we use, along with their national monthly search volume estimates. Also, consider keywords specific to your event. We also recommend having the date be one of the subheaders for the search engine crawlers. When you see “near me” in a keyword, you’ll substitute “in YourCity” or “near YourCity”.
- vbs near me – 14K
- vacation bible school near me – 5400
- vbs 2024 – 5400 (and increasing)
- things to do with kids near me – 201K
- kids activities near me – 201K
- family things to do near me — 49K
- family activities near me 49K
- family fun near me – 33K
- free activities near me – 18K
- free events near me 14.8K
- fun family activities near me – 14K
- family events near me – 8100
- family activities – 12K
- summer activities – 8100
- family activity – 8100
- summer camp – 90K
- summer camp 2024 – 14K
- summer program – 5400
- children’s ministry – 5400
Additionally, including the date of your VBS event as a subheader can further enhance its visibility to search engine crawlers
Conclusion
Now that you’re armed with the knowledge to create a stellar VBS landing page, it’s time to put theory into action. If you have any questions along the way, don’t hesitate to reach out to the expert team at Click Nonprofit.
